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Research papers

Calculating the eROI for pharmaceutical websites

This paper seeks to provide some evidence on the return on investment of a website (e-ROI) using a longitudinal web survey methodology.Using data from 459 respondents, the results show that almost two out of three site visitors consult a doctor after...

Catalogue: Global Healthcare 2006
Authors: Christophe Vergult, Fonny Schenck, Niels Schillewaert
February 6, 2006
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Citation

Vergult, Schenck and Schillewaert (2006a, February 06). Calculating the eROI for pharmaceutical websites. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/calculating-the-eroi-for-pharmaceutical-websites


Research papers

Multi media

The adoption and diffusion of information and communication technologies (ICT) has only begun, even as its research. Besides some theoretical background, this paper aims to give insights -1 in the managers’ attitudes and perceptions towards the...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Tim Duhamel, Harry Commandeur, Niels Schillewaert
November 1, 1996
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Citation

Duhamel, Commandeur and Schillewaert (1996a, November 01). Multi media . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multi-media-